The Humanity Project, a Florida-based nonprofit with nearly two decades of service, needed more than donations—they needed systems. They came to Proud Empowerment seeking a smarter, more sustainable way to increase recurring contributions without overwhelming their team or alienating new supporters. Together, we designed a low-barrier, high-impact donor funnel and the automation infrastructure to support it—allowing their team to focus on outreach, advocacy, and growing community programs.

Even with a loyal base, The Humanity Project faced several key hurdles:

• Difficulty attracting and retaining recurring donors—especially at lower giving levels
  
  

• Manual administrative workflows for donor tracking and onboarding
  
  

• A need for deeper engagement with the LGBTQ+ community and its unique concerns
  
  

• Lack of streamlined systems to support growth without adding staff or overhead

Proud Empowerment co-created a strategic plan with The Humanity Project to simplify giving, humanize outreach, and reduce internal strain.

1. Created the “Adopt a Child” Donor Funnel

• Designed a low-ticket recurring donation campaign with a clear, emotional call to action: just $5/month helps fund a youth’s participation
  
  

• Developed branded messaging and visuals that emphasized inclusion, accessibility, and impact
  
  

• Positioned the funnel for broad appeal—especially to new supporters hesitant to make large financial commitments
  
  

2. Built Smart Backend Automations

• Connected donation pledge forms to their email platform
  
  

• Automated onboarding emails to welcome, thank, and update new donors
  
  

• Reduced manual work and ensured consistent follow-up with every supporter
  
  

3. Aligned Messaging With LGBTQ+ Community Goals

• Advised on culturally competent, affirming communications
  
  

• Helped refine messaging that resonated with their growing LGBTQ+ audience
  
  

• Supported campaign rollout strategies that built both trust and reach

Through this ongoing partnership, The Humanity Project now has a replicable, sustainable model for donor growth and community connection:

• Steady, Scalable Funding Stream
  
  Their “Adopt a Child” funnel brought in consistent recurring donations—fueling access to critical youth programs.
  
  

• Automation That Saves Time
  
  Smart backend workflows reduced manual admin time, allowing staff to reinvest energy into community building and programming.
  
  

• Expanded LGBTQ+ Engagement
  
  More inclusive, resonant messaging deepened relationships with LGBTQ+ donors and allies, leading to stronger community presence and increased funding.
  
  

• Improved Infrastructure
  
  Systems are now built to grow—less reactive, more proactive, and easier to maintain over time.

1. Recurring Donations Start With Simplicity

A compelling, low-barrier entry point—like $5/month—removes the friction and opens the door for long-term support.

2. Automation Isn’t Just Efficient—It’s Empowering

Smart systems give nonprofits breathing room, clarity, and the bandwidth to focus on mission-critical work.

3. Mission-Aligned Messaging Builds Trust

Inclusive, affirming communication isn't just ethical—it's strategic and drives deeper community connection.

4. Small Teams Can Still Scale

With the right structure, even a lean nonprofit can grow revenue and engagement without adding overhead.

5. Partnership Over One-Off Solutions

Long-term collaboration means evolving strategies, deeper trust, and shared success.

If your nonprofit is ready for sustainable systems that increase giving and reduce stress, Proud Empowerment is here to help.