Persad Center, a leading LGBTQ+ mental health organization, was undergoing a period of transition marked by leadership changes, surging community demand, and internal strain. With operations misaligned for growth, the organization faced challenges in service delivery, staffing, and visibility. Proud Empowerment delivered a tailored solution—integrating HR strategy, staffing support, and a results-driven digital marketing campaign—leading to a 485% increase in therapy sign-ups, a 4900% ROI on fundraising, and a more sustainable, mission-aligned internal structure.

Persad was experiencing multiple challenges that impacted both internal operations and community outreach:

• Leadership transitions created uncertainty within the team

• Demand for LGBTQ+ mental health services had sharply increased

• Staff was overwhelmed, and onboarding processes were inconsistent

• Delayed service delivery hindered client access

• Public awareness and outreach efforts lacked structure and impact
  
  

These challenges required immediate, strategic intervention to stabilize the organization and prepare it for growth.

Proud Empowerment developed a multi-layered approach to address both operational and visibility challenges:

Operational Strategy and Staffing

• Designed a custom HR and onboarding framework to strengthen hiring and retention

• Provided continuous staffing support aligned with Persad’s values and community mission

• Reinforced team cohesion and long-term operational sustainability
  
  

Digital Marketing and Communications

• Executed a high-impact digital marketing strategy using the SparkleSesh™, GlowUp™, and Proud Visibility™ frameworks

• Led brand-aligned social media campaigns and targeted advertising

• Delivered communications training to unify internal and external messaging

The outcomes were measurable and immediate:

• 485% increase in therapy sign-ups within 30 days

  • 38,000 impressions

  • 898 clicks

  • 41 conversions
    
    

• 4900% return on investment from a single annual fundraising campaign

• Increased brand visibility and engagement during high-impact periods such as Pride Month

• Reinforced staff alignment and onboarding systems that continue to support growth

1. When operations, marketing, and staffing are aligned with organizational goals, progress accelerates. By addressing HR, outreach, and internal communication simultaneously, Persad achieved major outcomes—like a 485% spike in service sign-ups—in just 30 days.

2. Growth isn’t sustainable without a solid foundation. Persad’s staffing systems and onboarding practices were redesigned to match their values and mission, reducing burnout and strengthening team cohesion—ensuring long-term success, not just short-term wins.

3. Outreach efforts only work when they are rooted in authentic messaging. Through unified communications training and values-based content, Persad was able to deepen its connection with the community, especially during high-visibility moments like Pride Month.

4. A 4900% ROI from one annual fundraising campaign wasn’t accidental—it was the result of a data-driven strategy, targeted ad placements, and thoughtful storytelling. Persad’s story reached the right people at the right time, turning visibility into action.

5. Persad didn’t just need a service provider—they needed a team that understood their mission. Proud Empowerment provided not only expertise, but cultural fluency, consistency, and care. That trust enabled bold decisions, smooth implementation, and lasting transformation.

Contact Proud Empowerment to explore how we can support your organization’s growth, visibility, and sustainability.